Content Creation
• 4 TikTok videos per month (one per week)
• 7-15 seconds videos with basic editing, captioning, and logo integration.
Basic Ad Setup
• Targeted ad campaigns with local audience targeting (up to $100 ad spend management).
Hashtag Research & Optimization
• Trending hashtags and keyword research for increased visibility.
Reporting
• Monthly performance report with basic insights on engagement and reach.
Consultation
• 1-hour strategy call each month.
Growth Package
$999/
Month
Perfect for growing companies aiming for higher engagement.
Content Creation
• 8 TikTok videos per month (two per week)
• High-quality videos (up to 30 seconds) with professional editing, voiceovers, and music.
Ad Spend Management
• Campaigns with up to $300 in ad spend management, with detailed audience targeting based on interest and behavior.
Community Engagement
• Active responses to comments and engagement to increase interaction with followers.
Influencer Collaboration
• Partnering with micro-influencers for brand mentions and collaborations.
Advanced Reporting
• Bi-weekly reports on performance metrics, including engagement, conversions, and detailed insights.
Consultation
• 2-hour strategy call per month, plus ongoing support via email.
Premium Package
$1,999/
Month
For established companies looking to scale rapidly
Content Creation
• 12 TikTok videos per month (three per week)
• Full-service production with advanced editing, animation, voiceovers, and branded intros.
Ad Spend Management
• Up to $1000 in ad spend management with advanced retargeting and A/B testing.
Dedicated Account Manager
• A dedicated manager to handle all aspects of your TikTok ad campaigns, including content strategy and optimization.
Influencer Partnership Strategy
• Identify and collaborate with influencers for partnerships, challenges, and trends.
Full Reporting
• Weekly reports, including audience insights, engagement, conversion rates, and ROI analysis
Consultation
• Unlimited strategy calls and real-time feedback on campaigns.
Mnab Media LLC
Video Standard Policy
1. Video Quality Standards
Resolution: All videos must be shot in HD (1080p or higher). Vertical format (9:16) is required for TikTok.
Frame Rate: Videos should be shot at 30 FPS to ensure smooth playback on TikTok’s platform.
Lighting: Ensure proper lighting to avoid shadows or overexposure. Natural lighting is preferred but studio lighting can be used for indoor shoots.
Stability: Use gimbals or tripods for steady shots. Handheld shots are acceptable for dynamic content but must not be overly shaky.
2. Editing Style
Cuts: Quick, engaging cuts (1-3 seconds per shot) to maintain viewer attention.
Transitions: Smooth, creative transitions like swipes, zooms, and fades are encouraged to maintain a dynamic flow.
Length: The ideal video length should be between 7-15 seconds for quick engagement, but longer videos (up to 30-60 seconds) are permitted if they offer substantial content value.
Music and Sound Effects: Must be in sync with the video theme. Royalty-free music or TikTok trending sounds should be prioritized for better engagement.
3. Voice-over and Sound Quality
Voice-over Quality: Professional microphones should be used for clear, crisp audio. Avoid background noise or echo.
Tone and Style: Voice-over should match the brand’s tone—enthusiastic and lively for upbeat brands, calm and professional for more serious content.
Security: The Agency will implement security measures, including encryption, to protect sensitive data.
Sound Mixing: Balance between voice-over, music, and sound effects to avoid one overpowering the other.
4. Caption Writing & Typography
Length: Captions should be short and to the point (preferably 3-7 words). The font size should be readable on a small screen.
Typography: Use bold, clean fonts with high contrast against the background. Avoid cursive or overly decorative fonts for clarity.
Positioning: Place text in areas that avoid covering important visuals but still grab attention (usually the top or bottom third of the screen).
Consistency: Keep font styles, colors, and animations consistent across all videos to maintain brand identity.
5. Shot Types and Framing
Variety: Use a mix of wide shots, close-ups, and medium shots to create visual interest.
Focus Points: Ensure the main subject is always in clear focus
Rule of Thirds: Follow the rule of thirds for a balanced composition, unless intentionally breaking this for creative effect.
6. Branding & Logo Placement
Logo Introduction: All videos must start with a brief logo intro (1-2 seconds) to establish brand identity.
Watermarking: Use a small, semi-transparent watermark of the brand logo in the bottom right corner throughout the video.
End Screen: Include an end screen with the brand’s call to action (CTA) such as “Follow for More,” or “Visit our Website,” along with the logo.
7. Colors and Aesthetic
Color Palette: Follow a consistent brand color palette. Use filters or color grading that aligns with the overall tone of the brand.
Vibrancy: Ensure colors are vibrant and eye-catching, but avoid oversaturation that distorts natural tones.
8. Captions and Hashtags
Relevant Hashtags: Each video should include at least 3-5 relevant, trending hashtags related to the content to improve discoverability.
Engaging Captions: Captions should be engaging and contain a CTA (e.g., “Comment below,” “Tag a friend,” “What do you think?”).
9. Subtitles
Accessibility: Include subtitles for accessibility, ensuring they are legible, appropriately timed, and don’t obstruct key visual elements.
10. Review and Approval Process
Internal Review: All videos must be reviewed by the Mnab Media team for quality assurance and compliance with TikTok’s advertising guidelines.
Client Approval: Videos will be sent to clients for final approval before posting.
11. Compliance with TikTok’s Community Guidelines
Avoid Content: that promotes violence, discrimination, misinformation, or anything that violates TikTok's community standards.
Adherence to Local Laws: Content should also respect local laws and cultural norms, especially in targeted regions like Ethiopia.
